Founded in 2016, Cake is an early stage, venture- backed startup located in Utah/the United States. The team’s leadership comes from both technology and consumer-facing operations at Ancestry.com, Lendio, Nav, Studio, and Brandr. The Cake team is comprised of new school and old school techies that share a love for the web. Drawing from a long history in consumer technology, the focus at Cake is to create not just innovative products, but delightful, valuable user experiences.
As a new mobile browser, Cake competes with the likes of Apple’s Safari mobile browser and Google’s Chrome mobile browser. However, Cake is designed specifically for a mobile experience and a mobile user’s needs, unlike the legacy browsers that are merely translations from their desktop counterparts.
Cake combines mobile-first design with a number of browser and search innovations to create an experience truly optimized for your phone.
IndexSuppression—Rather than creating a list of search results that requires scrolling, scanning, and back-and-forth navigation, Cake immediately loads the first 3 results for a search query and allows the user to swipe through the content. Subsequent results are then loaded as the user continues to swipe.
Page Compete—Optimizing for mobile connections, Page Compete considers a web page’s loading time in addition to its search ranking, giving a mobile user content to view, faster.
Search Categories—Cake Search Categories let users choose a media type, enter a single search term, and then view results from multiple online search services. Get the best the web has to offer in videos, images, news and shopping.
iPhone users in Australia and Taiwan can download Cake for free in the Apple App Store. Android users and iPhone users in other countries can sign up (link) to be notified of a release date.
In Cake preferences, users can choose either Google or Bing as their preferred search engine.